The brief and process
Me and my group at Hyper Island were given the assignment to plan, run, optimize and follow-up a marketing campaign on Facebook for Spotify Business.
We followed the process starting with defining objectives, researched our target group, created concepts and did continuous testing and optimisation.
We started by defining “What? How and Why?” on a whiteboard:
After deciding our tactics we produced the Ad’s:
We tested several different target groups, messages and CPC bidding on Facebook and got great insights on what performs better than the other.
Due to an NDA I can only show you limited of details on some projects.