Körkortskolan.se is a responsive website for training, online theory and tests for taking drivers license in Sweden. I designed the website, project managed the development and currently working with digital analytics & marketing for it.
Since launch one year ago I have managed both on-site and off-site SEO and the website is now ranking on the first page of Google.se for the most important keywords and phrases.
With the help of SEO and Google Adwords, Körkortskolan has become Sweden’s largest online service in this area with over 1000+ paid users.
The results speak for themselves. Obviously we needed a great off-page strategy for link building but the magic is really happening on-site with an extensive content strategy.
Some major things we launched is a Dictionary section with 140 terms explained in detail:
and a theory guide with over 100 pages of A4 content:
By making sure we have the most up-to-date high quality content that our users love, we almost magically also got appreciated by the search engines. This and my high quality link building strategy resulted in over 50+ high traffic keywords in Top 10 of Google.
In the screenshot above from Google Analytics we can see that most of the traffic to the website is now coming from Google organic search (free!). We can also see that sales from organic search is soon at the same level as Google Adwords:
Landing Page (200% CR INCREASE)
I was also responsible of designing, developing and launching a campaign and it’s landing page.
We tested this landing page design for a month and the signup rate increased with 200% compared to the original startpage.
Conversion Rate Optimisation
The website dictionary section called “Ordlista” looked like this before my test:
These pages had no conversions, high bounce and drop-off rate as seen below:
I tested adding a Call to action button below the content on all of these pages:
After a few weeks testing we could already see that these pages are now bringing in sales with less bounces:
Update 1 August 2015: Organic traffic is now almost 90% of total traffic and bringing in the majority of sales. Please read this blogpost if you are interested in learning more about this case and long tail SEO content marketing.